Terms & Conditions

The following terms and conditions (the "Terms of Service" or "Agreement") are a legally binding agreement between each user ("User", "you", "your" or "the Client") and ATLAS ANALYTICS PTE. LTD. and its affiliates ("ATLAS ANALYTICS", "us", "our", "we" or the "Agency") regarding your use of ATLAS ANALYTICS Site and/or Services (all as defined below). ATLAS ANALYTICS PTE. LTD. is the owner and operator of the www.atlasanalytics.co website (collectively, the "Site"), ATLAS newsletter, email notifications or any related applications provided by us (collectively, the "Services"), and all content and features contained in the foregoing. By accessing or using the Service, you are indicating that you have read and understood these Terms of Use, that you will abide by all of their terms and conditions and that you are over the age of eighteen (18). If you do not agree to any of these terms and conditions, please do not use the Service.

Background

A. The Client believes that the Agency has the necessary qualifications, experience and abilities to provide services to the Client.

B. The Agency agrees to provide such services to the Client on the terms and conditions set out in this Agreement.

IN CONSIDERATION of the matters described above and of the mutual benefits and obligations set forth in this Service Agreement, the receipt and sufficiency of which consideration is hereby acknowledged, the Client and the Agency (individually the "Party" and collectively the "Parties" to this Agreement) agree as follows:

Scope of Services

1. The Agency agrees to provide a comprehensive, full-service outbound sales solution to support the Client's lead generation and business development goals. The following scope outlines the key deliverables and responsibilities:

1.1 Setup & Onboarding

• Create the Client's workspace and user account on the SalesOS platform.
• Review and analysis of the completed Onboarding Intake Form.
• Clarity Call and Onboarding Workshop to define the Ideal Customer Profile (ICP), Messaging structure and value proposition, as well as the outreach strategy

1.2 Dedicated Growth Team

• A dedicated Client Success & Project Manager acting as the main point of contact.
• Ongoing support from a cross-functional Growth Team consisting of Sales Development Reps (SDRs), Growth Strategist, Copywriter, Data Analyst and Deliverability Expert

1.3 Data Sourcing & Targeting

• Custom data sourcing aligned with the approved ICP.
• Validation and enrichment of internal lead lists (if provided by the Client).
• Full responsibility for sourcing net-new data if no internal list exists.
• Use of Client-provided Blacklist (accounts to exclude) and Wishlist (priority targets).

1.4 Campaign Planning & Execution

• Launch of one new outreach campaign per month (unless otherwise agreed).
• Option to run parallel campaigns targeting different personas, regions, or industries.
• Multi-channel outreach across Email (multi-step, personalised sequences), LinkedIn (connection + messaging), Phone (cold calls, voicemail drops) and Video (personalised)
• Ongoing A/B testing of messaging angles, subject lines, and CTAs.
• Creation of all campaign assets, including email copy, call scripts, and video scripts

1.5 Lead Generation & Appointment Setting

• Multi-criteria lead qualification based on role relevance, engagement, and ICP fit.
• Full-service appointment booking with seamless handover to the Client.
• Nurturing leads who are not yet ready to convert until they reach meeting readiness.

1.6 Performance Monitoring & Optimization

• Full transparency via the SalesOS dashboard, accessible 24/7.
• Weekly tracking of KPIs such as open/reply rates, positive engagement, and booked meetings.
• Monthly strategy sessions are held to review results, adjust tactics, and align on the next steps.
• Continuous improvement loop: testing → learning → optimizing.

1.7 Strategic Advisory

• Strategic guidance on positioning, messaging, and offer refinement.
• ICP calibration & segmentation support based on campaign insights.
• Sharing of best practices from similar campaigns across relevant industries.
• Optional quarterly reviews to align on pipeline development and long-term strategy.

Onboarding, Technical Setup & Data Preparation

2.1 Technical Setup & Infrastructure

The Agency shall provide & manage all technical infrastructure required to execute outbound outreach on behalf of the Client. This includes registering dedicated lookalike domains to ensure that all outbound communications are conducted independently of the Client's primary domain. The Agency will set up corresponding email accounts under these domains for use by its Sales Development and Growth Team. These accounts will be integrated into the Agency's proprietary outreach platform ("SalesOS") for campaign execution, performance tracking, and deliverability optimisation. To ensure that emails consistently reach recipients' inboxes and avoid being flagged as spam, the Agency will conduct a structured warm-up process for each account. This process gradually establishes sender's reputation following industry best practices and current compliance guidelines. No technical setup, configuration, or domain access is required from the Client.

2.2 Intake, Market Understanding & Data Briefing

To ensure strategic alignment and campaign relevance, the Agency shall conduct a structured intake process to gain a deep understanding of the Client's business model, offering, and target market. This includes facilitated discussions covering the Client's value proposition, key differentiators, use cases, and competitive positioning.

As part of this process, the Agency will define all relevant criteria for data sourcing and audience targeting, including:

• Geographic focus (e.g., countries, regions, or cities)
• Industry verticals and/or sub-sectors
• Company size (e.g., employee count and revenue thresholds)
• Job titles, functions, and seniority levels of target personas

Together with the Client, the Agency will refine the ICP by identifying key pain points, buying triggers, solution awareness, and internal decision-making roles. This definition will be the foundation for all campaign planning, data sourcing, segmentation & outreach messaging.

2.3 Lead Qualification Criteria

During the onboarding phase, the Parties will align on and document mutually agreed-upon lead qualification criteria. A lead will be considered qualified if it meets the following conditions:

• The contact matches the agreed ICP parameters (e.g., industry, company size, seniority, etc.);
• The contact is a decision-maker or key stakeholder with influence over the buying process.
• The contact expresses interest in learning more about the Client's offering and agrees to a meeting, demo, or discovery call;
• Both parties have successfully scheduled and confirmed the meeting.

The Agency will log and share each meeting with the Client, including relevant contact details and contextual notes to support preparation. From that point onward, the Client is responsible for hosting the meeting and continuing the qualification and sales process.

Client Responsibilities and Agency Disclaimer

3.1 The Client Acknowledges and Agrees:

(a) Once a meeting or prospect has been delivered by the Agency and meets the agreed-upon qualification criteria, the Client assumes full responsibility for timely follow-up. This includes preparing for the meeting, conducting the discovery/introduction call, and handling all subsequent sales activities (e.g., proposal creation, nurturing, negotiation, and closing). The Client retains ownership of the sales process from that point forward. The Agency is not involved in, nor compensated for, activities beyond initial outreach, lead qualification, and meeting booking.

(b) The Client is responsible for reviewing and approving the Ideal Customer Profile (ICP), target accounts, and persona criteria during the onboarding phase. Where necessary, the Client shall provide feedback during campaign execution to ensure continued alignment with strategic goals.

(c) The Client agrees to complete the Onboarding Intake Form thoroughly and participate in the Onboarding Workshop. A dedicated primary contact (POC) must be assigned to act as the official recipient of leads and the internal liaison for the campaign. This individual will be responsible for internal coordination, timely follow-up, and knowledge sharing between relevant stakeholders. The POC will also attend the monthly strategy calls with the Agency, be added to the Agency's internal distribution list to receive all relevant access details and email notifications, and must be available to respond to Agency communications and ad-hoc queries to ensure campaign momentum.

(d) If a prospect fails to attend a scheduled meeting, the Client shall promptly inform the Agency. The Agency will then follow up with the prospect and, where appropriate, attempt to reschedule. In cases where the Agency books meetings using the Client's scheduling tool, the Client is responsible for ensuring automatic reminders & confirmations are enabled to reduce no-show rates.

(e) The Agency will confirm in writing that all Client onboarding steps, approvals, and deliverables outlined above have been completed before commencing any outreach activities. The monthly subscription term will begin on the date of the official campaign kick-off (i.e., the launch of the first outreach campaign), as agreed by both Parties. Campaign launch dates will be scheduled only after such confirmation has been provided.

3.2 Agency Disclaimer:

(a) The Agency makes no guarantees regarding sales outcomes, signed deals, or revenue generated from the leads and meetings delivered. Success in closing deals is influenced by multiple internal and external factors outside the Agency's control.

(b) While the Agency cannot promise a fixed number of leads per month, it is committed to delivering high-quality results through structured execution, data-driven targeting, and continuous optimization. Transparency will be maintained through shared dashboards, regular reporting, and monthly strategy sessions. In weeks where campaign performance does not meet internal benchmarks (e.g., low engagement or delivery issues), the Agency will initiate a performance review, led by the Growth Team Lead. This review will assess SDR activity, messaging efficacy, call quality, and objection trends. Based on findings, corrective actions — such as coaching, A/B testing, and revised messaging — will be proposed and discussed with the Client during the next monthly strategy session.

(c) Both Parties agree to participate in monthly check-in calls to review performance, realign on goals, and implement adjustments to messaging, targeting, or outreach strategy as needed.

General Conditions / Access and Use of the Service

4. a. Under the terms of this Agreement, the Agency grants you a limited, non-transferable license to access and use the services for lawful purposes. b. As the Client, you agree not to exploit or make the service available to any third party, and to use it in compliance with all relevant laws. You also agree not to interfere with the service's integrity or performance.

c. Any personal data accessed through the service should only be used in connection with your use of the service, and you must comply with privacy regulations such as the Privacy Shield.

d. If the Client requests data about EU residents, you are considered the data controller, and the Agency is the data processor. The Client agrees not to provide any data about EU residents without their consent.

e. The Client agrees not to use the data in a manner that competes with the Agency and to follow any guidelines provided by the Agency regarding the use of their trademarks.

f. The Agency grants you the right to display its trademarks for the purpose of using the service.

g. Any software or data provided by the Agency is confidential & protected by intellectual property laws. The Client agrees to access the service only through the provided SalesOS dashboard.

h. The Client is responsible for all content they upload or store in connection with the service.

i. The Client is responsible for maintaining the confidentiality of their account information and for all activities that occur under their account.

j. The Client acknowledges that they are solely responsible for the security of their content.

k. The Client is responsible for obtaining & maintaining the necessary stack to use the service.

l. The failure of the Agency to enforce any provision of this Agreement does not waive its rights.

m. The Agency reserves the right to use the Client's name as a reference in communication with existing or potential customers.

Term and Termination

5.1. The term of this Agreement (the "Term") will begin with the onboarding workshop & kick-off call with the assigned Client Success Manager and comprises the specified Services outlined.

5.2 Either party may terminate this Agreement by providing written notice to the other party at least 30 days prior to the intended termination date.

5.3 Upon termination of this Agreement, all obligations, rights, and responsibilities of the parties under this Agreement shall cease, except for those obligations that, by their nature, should survive termination.

Performance

6.1 The Parties commit to taking all necessary actions to ensure the effective implementation of this Agreement and its terms.

6.2 While the Agency cannot guarantee conversions, it aims for optimal results. It provides transparent dashboard reports with engagement KPIs and statistics, tracked and shared during monthly strategy meetings.

Currency

7.1 Unless explicitly stated otherwise in this Agreement, all monetary amounts referenced herein are denominated in Euros (EUR).

7.2 For invoicing in currencies other than EUR a 2 % cost is applied due to currency risk and manual administration.

Payment

8.1 The Agency will charge the Client a flat fee for the subscribed service, depending on the booked package, as well as a one-time setup and onboarding fee of 2,900 EUR.

8.2 The Client will be invoiced upfront at the start of the collaboration, and the payment is non-refundable. It is the Client's responsibility to seize the service offering. For invoicing in currencies other than EUR a 2 % cost is applied due to currency risk and manual administration.

8.3. Invoices submitted by the Agency to the Client are due upon receipt. If the payment is held up, the Agency has the right to charge interest, reminder fees and in some cases collection fees. Any complaint on the invoice must be noticed within 20 days of the invoice date to be valid.

8.4. The Agency will not be reimbursed for any expenses incurred in connection with providing the Services of this Agreement. The Agency is responsible for internet, telephone & research costs and confirms to be working remotely from their own premises, using their own equipment at their own expense.

8.5. The Agency shall have appropriate insurance and is responsible for its own Liability and Professional Indemnity Insurance.

Interest on Late Payments

9. Interest on any overdue payment shall accrue at a rate of 10% per annum, or the maximum rate permissible under applicable law, whichever is lower. Interest will be calculated daily and compounded monthly until full payment is received.

Confidentiality

10.1 Confidential Information ("Confidential Information") pertains to any data or information concerning the Client's business that would reasonably be deemed proprietary, including but not limited to accounting records, business processes, client records, and any other non-public information whose release could reasonably be expected to harm the Client's interests.

10.2 The Agency agrees not to disclose, divulge, or utilize for any purpose any Confidential Information obtained from the Client, except as authorized by the Client or required by law. These confidentiality obligations persist throughout the Term and endure indefinitely following the termination of this Agreement.

10.3 All information and materials, whether communicated in writing or orally, provided by the Client to the Agency during the course of this Agreement are deemed Confidential Information, irrespective of the timing or method of disclosure.

10.4 The Agency pledges to maintain strict confidentiality regarding all client information, prospect data, and campaign strategies, and undertakes not to disclose any confidential information to third parties without prior consent from the Client.

Intellectual Property Ownership & License

11.1 All intellectual property and associated material developed or produced under this Agreement, including but not limited to trade secrets, moral rights, goodwill, patent rights, copyrights, trademarks, trade dress, industrial designs, and trade names ("Intellectual Property"), shall be the exclusive property of the Client. The Client's use of the Intellectual Property shall not be restricted in any manner.

11.2 The Agency is prohibited from using the Intellectual Property for any purpose other than that stipulated in this Agreement without the written consent of the Client. The Agency shall be liable for any damages resulting from unauthorized use of the Intellectual Property. However, the Client grants the Agency the right to utilize and display the company logo on its website.

11.3. The Client hereby grants the Agency a non-exclusive, non-transferable, non-sublicensable (except with the Client's prior written consent) license to use the Client's intellectual property, including in particular:

(a) copyrights in marketing materials (including but not limited to case studies, logos, trade names, graphics, presentation excerpts, whitepapers, webinar recordings, and any other materials provided by the Client for the provision of services by the Agency under this Agreement)

(b) trademarks, trade names, trade dress, and industrial designs owned by the Client.

11.4. This license includes the following fields of exploitation:

(a) Digital reproduction and storage — recording, storing, and processing the licensed materials in the Agency's internal systems & campaign platforms for the purposes of performing the Agreement;

(b) Electronic distribution — distributing and transmitting the licensed materials digitally as part of outbound marketing activities conducted on behalf of the Client (including email, LinkedIn, and other outreach platforms);

(c) Making available to the public — sending marketing communications via electronic means (including email and social media) to prospective clients of the Client as part of the agreed outreach campaigns;

(d) Temporary use of trademarks and other distinctive signs — incorporating the Client's trademarks, trade names, and logos in email addresses (e.g. lookalike domains) and marketing communications solely in the context of the outreach campaign as agreed under the Agreement.

11.5. This license is granted on a global basis and shall remain in force for the duration of the Agreement.

Return of Property

12. Upon the expiration or termination of this Agreement, the Agency shall promptly return to the Client any property, documentation, records, or Confidential Information belonging to the Client.

Non-Solicitation (Recruiting Policy)

13. Throughout the Term of this Agreement and for a period of 1 year following its termination, the Client shall refrain from directly or indirectly, in any capacity, inducing or attempting to induce any Sales team member or Growth Consultant to depart from the Agency. Breach of this clause will result in a penalty of 10,000 EUR.

Right of Substitution

14. Unless stipulated otherwise in this Agreement, the Agency reserves the right, at its sole discretion, to engage a third-party subcontractor to fulfil some or all of its obligations under this Agreement. The Client agrees not to hire or engage any third parties to aid in the provision of the Services.

Autonomy

15. Except as otherwise provided in this Agreement, the Agency will have full control over working time, methods, and decision-making in relation to the provision of the Services in accordance with the Agreement. The Agency will work autonomously but in alignment with the direction of the Client and be responsive to reasonable needs and concerns.

Equipment

16. Except as otherwise provided in this Agreement, the Agency will provide at the Agency's own expense, any and all tools, machinery, equipment, raw materials, supplies, workwear and any other items or parts necessary to deliver the Services in accordance with the Agreement.

No Exclusivity

17. The Parties acknowledge that this Agreement is non-exclusive and that either Party will be free, during and after the Term, to engage or contract with third parties for the provision of services similar to the Services.

Notice

18. All notices, requests, demands or other communications required or permitted by the terms of this Agreement will be given in writing and delivered to the Parties at the above-mentioned address or to such other address as either Party may from time to time notify the other.

Limitation of Liability

19.1Each party shall indemnify the other party and its directors, agents, employees, contractors, affiliates, or subsidiaries (collectively referred to as "Indemnified Parties") and hold the Indemnified Parties harmless from and against any losses, costs, damages, and fees (including reasonable attorney's fees) incurred by the Indemnified Parties in connection with:

(a) Any breach by the Indemnifying Party of any warranty, covenant, or obligation under this Agreement, or

(b) The acts or omissions of the Indemnifying Party, or the use of any product or service provided by the Indemnifying Party. Upon appropriate notice, the Indemnifying Party shall defend, at its expense, any claim brought against one or more of the Indemnified Parties based on or arising out of one or more of the provisions contained herein.

19.2 The above provisions apply even if such loss was reasonably foreseeable or a party had been advised of the possibility of incurring it. The maximum liability of the Agency to the Client for any claim in tort or contract shall be 5,000 EUR.

Modification of Agreement

20. Any changes or additions to this Agreement, or additional obligations undertaken by either Party in relation to this Agreement, shall only be binding if documented in writing and signed by each Party or an authorised representative thereof.

Assignment

21. The Agency shall not assign or transfer its obligations under this Agreement, whether voluntarily or by operation of law, without the prior written consent of the Client.

Entire Agreement

22. Both Parties agree that no representation, warranty, collateral agreement, or condition outside the scope of this Agreement shall affect its terms unless explicitly provided for herein.

Third-Party Rights

23. This Agreement does not confer any rights upon third parties under the Contracts (Rights of Third Parties) Act 1999 or otherwise. However, any provision within this Agreement that excludes or limits the liability of the directors, officers, employees, subcontractors, agents, and affiliated companies of a Party may be enforced by such third parties under the provisions of that Act.

Titles/Headings

24. Headings within this Agreement are included solely for the convenience of the Parties and shall not be taken into consideration when interpreting the provisions of this Agreement.

Governing Law

25. This Agreement shall be governed by the laws of Singapore, without regard to conflicts of law principles. Unless otherwise chosen by the Client in a specific instance, you expressly agree to submit to the exclusive personal jurisdiction of the federal and state courts of Singapore to resolve any disputes related to your access to or use of the Service.

Severability

26. In the event that any provision of this Agreement is held to be invalid or unenforceable in whole or in part, the remaining provisions shall continue to be valid and enforceable, with the invalid or unenforceable portions severed from the rest of this Agreement.

Waiver

27. The waiver by either Party of a breach, default, delay, or omission of any provision of this Agreement by the other Party shall not be construed as a waiver of any subsequent breach of the same or other provisions.

GDPR Compliance and Data Privacy

28. Roles and responsibilities

The Parties acknowledge and agree that in the performance of services under this Agreement, the Agency may act as an independent data controller, or where applicable, as a joint controller with the Client, in accordance with the EU General Data Protection Regulation (GDPR). Each Party shall be independently responsible for complying with the obligations applicable to them as a data controller.

29. Lawful processing and transparency

29.1 Each Party shall ensure that it processes personal data fairly and lawfully, with a valid legal basis under Article 6 of the GDPR.

29.2 The Agency shall ensure that any personal data relating to prospects which it discloses or shares with the Client under this Agreement is lawfully collected and transferred. In particular, where such data is intended to be used by the Client for its own direct marketing or commercial outreach, the Agency shall obtain the prior consent of the data subjects or rely on another valid legal basis under the GDPR and applicable national implementations of the ePrivacy Directive.

29.3 The Agency shall:

(a) Inform data subjects, at or before the point of initial contact, that their data may be shared with the Client for follow-up communication;

(b) Maintain a record of such consents or legal basis relied upon;

(c) Ensure that data subjects are provided with a clear and accessible method to object to further processing, both by the Agency and by the Client;

Only transfer such data to the Client once the prospect has not opted out of follow-up communications and where such transfer complies with applicable laws.

30. Prospect outreach and ePrivacy obligations

The Agency shall comply with the rules governing direct marketing communications, including those implemented under the EU ePrivacy Directive (2002/58/EC as amended by Directive 2009/136/EC), and the national laws of the EU Member States where prospects are located. This includes obligations relating to the use of unsolicited communications via email, telephone, and other electronic means.

The Agency shall be responsible for ensuring that outreach campaigns conducted under this Agreement comply with local consent or opt-out requirements and shall maintain a mechanism to manage and respect prospect objections and unsubscribe requests.

31. Data transfers outside of EU

The Agency shall ensure that transfers of personal data of EU-located data subjects are carried out in accordance with Chapter V of the GDPR, using appropriate safeguards such as Standard Contractual Clauses approved by the European Commission.

32. Data Subject rights and cooperation

The Agency shall promptly inform the Client of any data subject request related to the Client's processing activities (including access, rectification, objection, or erasure), and where relevant, provide reasonable cooperation in responding to such requests.

Each Party shall provide appropriate contact details in their respective privacy notices and ensure that prospects can exercise their rights easily and effectively.

33. Security and confidentiality

The Agency shall implement and maintain appropriate security measures to protect personal data against unauthorized or unlawful processing, accidental loss, destruction, or damage.

The Agency shall ensure that any personnel with access to personal data are bound by confidentiality obligations and receive appropriate privacy and data protection training.

34. Audit and records

Upon the Client's reasonable request, the Agency shall provide information necessary to demonstrate compliance with the obligations laid down in this clause and applicable data protection and ePrivacy laws.

The Agency shall maintain records of processing activities where legally required and make them available to the competent supervisory authority upon request.

35. Termination and data deletion

Upon termination of this Agreement, the Agency shall, at the Client's request, delete or return all personal data relating to the Client's prospects, unless retention is required by applicable law.

Effective as of October 2025